Artificial Intelligence: know how (series AI.101) Wonder, a world without AI! With connected systems and AI driven applications we today manage a lot of our daily routines and mundane work by just a few clicks or even voice commands. AI adoption by techies through SaaS (Software as a Service) applications…

Solution to measuring digital marketing effectiveness in Cookie-less world — Change in Google’s policy over not supporting 3rd party cookies and shifting away from precision-targeting of ads based on your internet behaviour has pushed marketers to find alternative ways of measurement and targeting. These changes in the media and marketing world would mean a new approach for data acquisition, access…

“Marketing” a Multidisciplinary Science — Marketing is most commonly defined as a function to understand needs and wants of consumer to build sustainable competitive advantage for your brands/ products and companies. While the core principles of marketing haven’t changed but last decade has seen marketing transforming into a techno digital world where decisions are supported…